In our work with Scrum teams, we find that many don't know where to start. Or worse, they give up and resign to the situation. In this series, we offer a toolbox of tried-and-tested experiments to improve together.
How does this help your team?
Imagine walking through a supermarket. Hundreds of products are vying for your attention. Often, the only thing you can actually see is the packaging, not the product itself. Unless you know exactly what you need, the packaging is an important part of what draws us to purchase a product. What kind of story does it tell? What benefits does it emphasize? What kind of visuals are used to convince you? What about fonts or the name of the product? How is it described in the packaging?
‘Design The Box’ is a fun, creative exercise to help Scrum teams step into the shoes of their users. Instead of brainstorming the product itself, we instead brainstorm the packaging. What would the box look like? How would it convince potential users? ‘Design The Box’ is a great exercise for idea generation. It helps teams make decisions and choices about features and other aspects of their vision that are otherwise more difficult to articulate. But it also works as a refresher of the user’s perspective when development has been underway for a while.
This variation of ‘Design The Box’ is a simplified version of the one presented in 'Gamestorming’ by Dave Gray and Sunni Brown.
Give it a try and let us know how it went!
What do you receive?
- A 6-page full-color guide (PDF).
- We take you through the flow of the experiment in great detail.
- The PDF outlines additional resources and useful reading, both to prepare and to distribute afterward.